The purpose of graphic design extends way beyond aesthetics. In fact, graphic design is the language which is used by your business to communicate with its audience. At every phase of the marketing funnel, businesses use graphics to delight, inform, and eventually persuade the audience into taking the desired action. There are many ways to use graphic design to enhance your marketing endeavors. For instance, you can design a sales page to market the release of

While there is absolutely no doubt that keywords have a crucial role to play when it comes to ranking a website, according to Moz, Google’s algorithm has grown increasingly smart and now includes a number of other factors which it regards as equally—if not more—important. Today, the purpose of website design goes well beyond aesthetics and has a major impact on SERPs. The ease with which online visitors can navigate through a website is part

The digital landscape expands with each passing day as more businesses—primarily SMEs—shift their operations online. This makes the quality of online interactions of critical importance and maybe even the deciding factor behind business success. Offering a frictionless, seamless experience is no longer a luxury, but a prerequisite for implementation strategies across multiple devices and platforms. An article published on DZone defines UX as the interaction between humans and systems. The rapid development of technology and web

Choosing the right color combinations during the web design phase is an overlooked—yet extremely effective—element of building a successful website. For example, an interesting study carried out by HubSpot found out that a red-colored CTA button outperformed a green one by nearly 21%. Clearly there’s something about the psychology of color combinations that affects the consumer’s purchasing patterns. We, as humans, are visual creatures that are attracted to colorful or aesthetically-pleasing images. Determining the right mix

Have you ever come across an accomplished brand that doesn’t have a logo? There aren’t any. A logo is your visual identity through which customers perceive your brand. But don’t let anyone fool you into thinking that creating a logo is as simple as drawing a circle, choosing a font, and slapping some graphics together. Logo design demands creative input, methodical planning, and critical thinking. Simply put: you don’t want to go for cheap $15