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Logo design
How do you come up with effective and interactive designs? The answer to this question can be found within the principles of Gestalt psychology. This form of knowledge states that the human brain perceives an entire structure as different from its discrete parts.  According to a Gestalt psychologist, Kurt Koffka, “The whole is other than the sum of the parts.” Max Wertheimer, a twentieth century psychologist, was the first person to highlight this concept after Read More
Website Design
Great web design is critical for if you want to maintain your company’s competitiveness. Why? Two out of three people prefer to read beautifully designed content. 38% of visitors will stop engaging with a website if the layout is unattractive. 40% of people will switch to a different search result if the first website design isn’t mobile-friendly. You get the picture! But let’s move on from the numbers; here are a few important reasons why having a good Read More
Website Color Scheme
Color scheme can have a huge impact on your website. In fact, 93 percent of consumers place color and appearance above all other factors when making a buying decision. Your website’s color scheme also bolsters brand recognition and is directly linked to consumer confidence. Here are three effective tips for choosing the right color scheme for your website. Learn how colors affect emotions! It’s critical that you understand how colors impact humans to ensure you choose Read More
Graphic Design Digital Marketing
When people think marketing, they think of advertising, selling and pushing products and services to potential customers. It’s an art that people have studied for years, crunching numbers and figures to figure out what works and what doesn’t. What a lot of people don’t realize is that marketing trends have changed significantly in the past decade or so. Marketing isn’t something restricted to major corporations and companies either. Digital marketing has opened up the arena in Read More
Capture
An Overwhelmingly large number of people respond to a message when it is presented in the form of visual graphic. See the stats below to understand why creating an attractive visual message helps your business put a message across in an effective way. Read More